Better livelihood for tribal women by marketing broomsticks.

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News: Women from the tribal community of Ramaranai tribal settlement are earning 750 to 1000 Rs. per day selling broomsticks. Read The News Here.

Let’s Understand in Simple Language:

A Marketing Initiative has been undertaken by the district administration for the improvement of tribal communities. These communities belong to the Ramaranai tribal settlement at Talamalai Panchayat in the Talavadi Hills, Tamil Nadu. The women of this community are earning as much as a thousand rupees per day, by making broomsticks.

The woman here depends on the minor forest produce(MFP), harvest grow broom grass, dry it and sell it through the Village Forest Committee (VFC). The district administration found women’s potential and meditated on a Self Help Group called the Ramaranai Self Help Group for Women (SHG). The administration gave the SHG a loan of 75000 rupees under the Community Investment Fund for purchasing raw materials and types of equipment. The result is, the one person of the SHG can now produce up to 20 broomsticks per day and earn up to Rs. 1000.

About TRIFED: (Tribal Co-operative Marketing Federation of India)

The Tribal Co-operative Marketing Federation of India (TRIFED) is a national-level body working under the Ministry of Tribal Affairs. The body is established to promote tribal goods. The body empowers the downtrodden tribal communities by purchasing from them tribal arts and crafts and sell them through their retail outlet called the TRIBES INDIA.

Tribal Co-operative Marketing Development Federation of India (TRIFED) is a national level cooperative body under the administrative control of Ministry of Tribal Affairs, Government of India.

The main aim behind the formation of TRIFED was to institutionalize the Minor Forest Produce (MFP) and provide a fair remunerative price to the tribals for selling the surplus agricultural products produced by them. TRIFED also protects the tribals from middlemen and their bullying policies. Moreover, to support tribal art and craft it organizes the exhibition called “Aadi Mahotsav”.Here tribal craft products from all over the country are exhibited and bought by art lovers.

Initiatives By TRIFED:

There are various initiatives taken by TRIFED to promote forest produce, art, and culture. They are:

Van Dhan Yojana:

It was launched in 2018 and under this, a Van Dhan Vikas Kendra was set up to form Self Help Groups (SHG) from the tribal population. These Kendra’s also provided training to the SHG skilling them to produce more. Moreover, under the Van Dhan Yojana, the Ministry of Tribal Affairs and TRIFED recognized the challenge of the perishable nature of Non-timber forest products which made direct access to the market difficult. The result was an MSP for MFP scheme (Minimum Support Price for Minor Forest Produce) in 2013–14 to over this difficulty of the tribal population.

Van Dhan Samajik Doori Jagrookta Abhiyaan:

Amidst the COVID-19 crisis in 2020 TRIFED, launched this scheme to educate the tribals in COVID-related safety measures. The Ministry also revised the MSP for the minor produce while promoting door-to-door procurement and sale through mobile vans, an initiative launched in association with UNICEF (United Nations Children’s Fund).

Tech for Tribals scheme:

Tribal Co-operative Marketing Federation of India (TRIFED) with support from the  Ministry of Micro, Small, and Medium Enterprises (MSME) launched the Tech for Tribals scheme in 2020 during the pandemic. The main aim of this scheme is to train gatherers of the minor forest produce (MFP) through a course developed by higher educational institutions like IITs. This scheme will empower the tribal youth and tribal entrepreneurs to run their businesses with marketable products having quality certification.

UPSC Questions Related to Topic:

Consider the following statements about Tribal Cooperative Marketing Development Federation of India Limited (TRIFED):

1. TRIFED’s core objective is to institutionalize trade of Minor Forest Produce (MFP) and Surplus Agriculture Produce (SAP) collected or cultivated by tribals
2. It works under the administrative control of the Ministry of Tribal Affairs.

Select the correct answer using the code given below:

a) 1 only
b) 2 only
c) Both 1 and 2
d) Neither 1 nor 2

Ans. C

Recently, the TRIFED, a PSU under the Ministry of Tribal Affairs, Government of India has plans to scale up marketing functions. Consider the following statements regarding this:
1. TRIFED has been working with the main objective of promoting tribal art and craft for the benefit of tribal artisans of the country, under the scheme “Institutional Support for Development & Marketing of tribal products/produce” of the Ministry of Tribal Affairs, Government of India.
2. In line with the objective TRIFED has planned to scale up Marketing of Tribal Products through the increase of its Retail Outlets ‘Tribes India’ throughout India and other retail marketing activities.
3. TRIFED also organizes exhibitions by the name of Aadichitra since 2010, in which tribal paintings only like Gond from Madhya Pradesh, Saora from Orissa, Warli from Maharashtra, and Pithora paintings from Gujarat, are exclusively displayed and sold.

Which of the following above statements is true?
a. 1 and 2
b. 2 and 3
c. 1 and 3
d. 1, 2 and 3

Answer: d

Q. What are the issues and problems faced by the tribal population in our country? Also mention the measures taken by the government to address these issues.

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